I want you to close your eyes and imagine what the typical sales person looks like.
What did you think of?
Some sleazy, car salesmen that wants nothing more than to separate you from your cash?
That’s what many people envision when they hear the words ‘sales person’.
As personal trainers we see ourselves as the complete opposite.
We joined the fitness industry to help people, to change lives and to make a difference.
Which is a good thing.
Because people that genuinely want to help people make the best sales people.
I know that’s contradictory to belief.
But it’s true.
As personal trainers we are both a fitness professional and a sales professional.
And by definition, professionals get paid for their time.
But the trouble is we have a hard time understanding the true value of the service that we offer, because health and fitness for us is just a part of everyday life, it comes easy, it’s what we do.
Most personal trainers have no idea of the true value that they bring to their clients lives.
And if you don’t value your service, then you’ll have a hard time selling it to your prospects.
There’s nothing wrong with getting paid for the expertise and knowledge that you’ve invested in, think about it… how many people can say they go to work everyday to change peoples lives?
When you think about it… who’s getting the better deal?
I think them.
How much is someones health really worth?
You can’t put a price on it.
If you lost your health today how much would you pay to get it back? Every last penny I bet!
Don’t get me wrong, I’m not suggesting you ask for a kings ransom… but, I do suggest you value your services in relation to the value you offer your clients.
I recently hired a commercial lawyer over a trademark issue (someone was using my business name in another state), it cost $750 for 3 letters!
My lawyer isn’t saving people’s lives… so who deserves to charge more?